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101 Design Methods : A Structured Approach for Driving Innovation in Your Organization (9781118083468)
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
Product details
- Paperback | 336 pages
- 192 x 234 x 16mm | 682g
- 23 Oct 2012
- John Wiley & Sons Inc
- New York, United States
- English
- Original
- Illustrations
- 1118083466
- 9781118083468
- 72,058
Download 101 Design Methods : A Structured Approach for Driving Innovation in Your Organization (9781118083468).pdf, available at prealblog.org for free.
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